Who is 7 Days trying to appeal to nowadays?

The recent 7 days, joking about cutting welfare to the elderly and the disabled with Social dev Minister Paula Bennett almost had me in tears – and not from laughter.

OK, I think I can finally see what they are meaning by 7 Days losing it’s mojo. Because it has.

First it was use the of the c-word, scaring off many older viewers. Secondly devout fans switching off because of the constant David Bain hiccups. (You could hardly call them jokes).

For me, the final bar of evidence that this show is now finally too old and decrypted, simplistic and painful for it’s own good came to me in the form of Paula Bennett. OK so let’s be frank here, this is a woman who has destroyed people’s lives. Social assistance for the elderly, disabled and poor has been (for a better word) slashed since she was ridiculously appointed as Key’s best answer for a social development Minister. More like the Minister of slash and burn.

For about ten healthy minutes of ear-piercing jabbing, the 7 Days panel shouted down David Cunliffe’s chances of winning the election. Who do they suspect would be laughing along to that? Is harassing the Labour Party an effort to re-capture the lost elderly viewer-ship? An effort to have the folk of Parnell chuckling along? Who, who are you trying to please, 7 Days? After having a laugh with Paula Bennett and tearing apart David Cunliffe and Labour.

Now call me sensitive; but I’m not even a Labour supporter. But I know bias when I see it. I have come back to 7 Days, week after week, because it is one of my favourite shows. But week after week, I hear an attack at David Cunliffe or the Labour Party. That doesn’t annoy me. It does annoy me when it happens over and over again, every week. It’s relentless. I almost gave the show a chance, and then waddled in Paula Bennett – who they happily shared a laugh with. Among other things there were more stabs at Labour. Whenever a Labour member shows up on your shit show (which by the way you ungrateful broke sods at TV3, is most of the time) he or she is torn apart with such questions as “what will be your job post-2014?”. I expected the same for Paula. But the first thing she was asked, which wasn’t even a Yes/No question (which for non-viewers is the whole point of the game) was ‘How long has David Cunliffe been working for the National Party?’.

Oh, way to go guys, give her some ammunition.

The panelists went on to call the Internet Mana list ‘chickens’ and NZ First smelling of cabbage. Which I can hardly note down for being some of the most side-splitting blows I’ve ever heard.

OK; heres my issue. Comedy isn’t supposed to be Right-wing. When have you ever seen a comedian get on a stage and start complaining about how ridiculous it is that gay marriage laws have been passed? Or that Women’s rights are too focused upon? I feel like 7 Days might be the first show to do this.

When you look around the world Right-wing politics is often the politics most-lampooned by world class comedians. Just because it is the most ridiculous. That’s because, globally, conservative politics is often the politics of hate, distrust, and division. So we usually feel good laughing at the people who are genuinely hateful and divisive people. Which, (again globally) just so happen to be Right-wing. That doesn’t change here. Our National Party politicians are hateful and they are divisive. And I can bet the youthful and liberal 7 Days audience, won’t be pleased with the show blocking the global trend of liberal comedy shows. In global media these are often pieces of relief from the heavily conservative news networks. But in New Zealand, it’s both our comedy and our news.

It’s clear 7 Days is ditching it’s youthful and liberal audience with the downright dumb.

The clever thing about comedy is it can discuss life, social, economic and pressing issues in a positive and funny way. 7 Days does none of that – there is no social commentary. Just idiocy.

Now here’s a list of progressive comedy shows which actually imply a thing called ‘intelligence’ into their comedy. How could anyone deny the hilarity and intelligence of these fine selections (which 7 Days should aim to be more like).
United States
– The Daily Show with Jon Stewart.
– The Colbert Report.
– Last Week Tonight with John Oliver.

Liberal comedians in the US include Ellen Degeneres – who first came out on her sitcom Ellen. If a comedian were to come out on 7 Days for the first time – would they show it? Or would they hire another homophobic, misogynist, intolerant National minister to interview and have a smashing laugh about the poor?

United Kingdom
– QI
QI is the essence of intelligent comedy. Stephen Fry, Alan Davies, and many of the guests are politically active.


The guy on this show even questioned whether Tony Abbott (Key’s clone in Australia) was the worst Prime Minister in Australian history.


I struggle really, in my endless viewership of comedy programs to think of a show which has chosen (week in, week out) to throw dirt at liberal politics, as opposed to conservative politics.

In Canada on the CBC (Canadian Broadcasting Corporation) there is a show called ‘Air Farce’, a political satire. It’s been running since the 70s and although it now, in recent times has claimed the Conservative incumbent “crushes the weak poor” (would 7 Days ever point that out on our conservative leaders?), it did show a piece under the leadership of former Liberal Prime Minister Jean Chretien in which they were clearly trying to make the point he was a bad Prime Minister. A clearly opinion-driven piece, as the Conservative leader Joe Clark is even shown in a good light:

I’m not saying comedians or comedy should endorse a political movement AT ALL. What I am saying is it’s extremely uncommon for an area like comedy to be used as conservative space. You simply don’t get comedians with homophobic (or genuinely) homophobic views because they aren’t funny – they’re just douchebags (once again, for a better word).

How we make comedy funny and intelligent:
– John Oliver, Tony Abbott.
– Louis CK, environmentalism and greed.
– John Oliver, inequality.

– George Carlin, the idiocy of anti-abortion and conservatives.
– Sean Micaleff, Tony Abbott.

The thing is, I’m not even the only one anymore. I’ve seen other people note for weeks now how common these attacks on everyone but the National Party in an election year seem to be.

Note: I know a guy who writes for it and I’m going to give him a piece of my mind when i next see him because the show is a silly embarrassment and a slap in the face of what comedy is supposed to be (a place for liberals to resort to after watching the conservative news reports).  If we are going to be a country which choses to joke about the people that wish to help people, and joke along with those who deny women and homosexual rights, then we have seriously failed to grasp what comedy is.


One thought on “Who is 7 Days trying to appeal to nowadays?

  1. Well said Bennett Morgan. I was appalled to see that fat cow Pullya Benefit, the tyrant of WINZ even given space on the show, let alone given ammunition and a chance to laugh at the way she will cut off a beneficiary off. Shame and I will never watch again, it was getting boring with the constant keyparty endorsement

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